Goal 1: Trade in CITES-listed species is conducted in full compliance with the Convention in order to achieve their conservation and sustainable use.

Goal 1 recognizes that only through ensuring compliance with CITES provisions will the aim of the Convention be achieved. This goal speaks to the performance of the Convention and how effectively it is resulting in the conservation and sustainable use of CITES-listed wild fauna and flora. It recognizes that the effectiveness of the Convention at achieving its Vision depends upon its full implementation by all Parties. Full implementation includes commitment by each Party to the Convention and its principles. Equally important is the commitment of each Party to embody the international co-operation essential for the success of the Convention. Actions to achieve the intent of this goal might include developing innovative tools for the identification and traceability of species in trade, the making of non-detriment findings, determining legal acquisition and for the sharing of trade information. It requires Parties to develop provisions for trade that are proportionate and that can be implemented without undue complexity.