People are aware of the multiple values of migratory species and their habitats and migration systems, and the steps they can take to conserve them and ensure the sustainability of any use.

By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

Wetland functions, services and benefits are widely demonstrated, documented and disseminated.

Baseline

• 19% of Parties have made assessment of ecosystem services of Ramsar sites. (National Reports to COP12).
• 39% of Parties have incorporated wetlands issues into poverty eradication strategies. (National Reports to COP12).
• 42% of Parties have implemented programmes or projects that contribute to poverty alleviation objectives or food and water security plans. (National Reports to COP12).

Indicator

• % of Parties that have made assessment of ecosystem services of Ramsar Sites. (Data source: National Reports).
• % of Parties that have incorporated wetlands issues into poverty eradication strategies. (Data source: National Reports).
• % of Parties that have implemented programmes or projects that contribute to poverty alleviation objectives or food and water security plans. (Data source: National Reports).

Wetlands conservation and wise use are mainstreamed through communication, capacity development, education, participation and awareness.

Baseline

World Wetland Day

• 89% of Parties have branded Word Wetlands Day activities. (National Reports to COP12).
• In 2015 884 World Wetland Day activities or events reported to the Secretariat. (Data source: Ramsar Secretariat CEPA program)
• In 2015, [379} internet references (in the press) to World Wetland Day activities. (Data source: Meltwater internet analysis).
• In 2015, [58, 566} individual visits to the World Wetlands Day website. {Data source: worldwetlandsday.org website }.
• In 2015 Social media links to World Wetland Day: 16,135,974 people reached in FaceBook . (Data source: https://www.facebook.com/RamsarConventionOnWetlands) .
• 795 views of WWD message from Youtube channel (Data source Ramsar Youtube Channel https://www.youtube.com/user/RamsarConvention)
• 292,100 reached in Twitter (Data source https://twitter.com/RamsarConv)

CEPA programmes

• 80% of Parties with a) a governmental CEPA National Focal Point and 69% of Parties with b) a non-governmental National Focal Point. (Data source: Ramsar Secretariat Data Base and National Reports to COP12).
• 27% of Parties have established national action plans for wetland CEPA. (National Reports to COP12).

Visitor centres

• By COP12, 636 centres (visitor centres, interpretation centres, education centres) have been established in Ramsar sites. (National Reports to COP12).
• By COP12, 309 centres established at other wetlands. (National Reports to COP12).

Indicator

World Wetland Day

• % of Parties that have branded World Wetlands Day activities. (Data source: National Reports).
• Number of World Wetland Day activities or events reported to the Secretariat. (Data source: Ramsar CEPA program).
• Number of internet references to World Wetland Day activities. {Data source: internet analysis}.
• Number of internet references to the Ramsar Convention. {Data source: internet analysis}.
• Number of social media links to World Wetland Day. {Data source: social media analysis}.

CEPA programmes

• % of Parties with a) a governmental CEPA National Focal Point and b) a non-governmental National Focal Point (Data source: National Reports).
• % of Parties that have established national action plans for wetland CEPA. (Data source: National Reports).

Visitor centres

• Number of centres (visitor centres, interpretation centres, education centres) have been established in Ramsar Sites. (Data source: National Reports).
• Number of centres at other wetlands. (Data source: National Reports).

Possible further indicators that may be developed

• {Indicator(s) related to whether and how wetland conservation and wise-use issues are included formal education programmes}

Awareness of the role and purpose of CITES is increased globally.